In the episode, Mike Kasin speaks with Martha Laham, an educator at Diablo Valley College and author of the book ‘Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unnatainable Beauty Standards.’ Martha Laham shares advice for advertising and branding a product while also taking a look at the more sinister ways marketing can be used, particularly through the beauty industry.